Cervus Equipment

Cervus Equipment is a world-leading equipment dealer, powered by iconic brands John Deere, Peterbilt, JLG, Clark, Doosan and Sellick. They have 62 dealerships across Canada, Australia and New Zealand.

This project brought together multiple sites to create a unified user experience and consistent brand experience.

Service Offerings

  • Competitive review and best practices
  • Usability analysis
  • Persona and use case development
  • Card sorting and navigation testing
  • Information architecture
  • Wireframing and interaction design
  • UX, UI and responsive design
  • Kentico CMS integration
  • Search and content filtering
  • SEO
  • Email and marketing automation
  • Workflow and staging
  • Analytics and conversion tracking
  • Performance optimization and load testing
  • Hosting


  • Consolidated multiple sites (Corporate, John Deere, Peterbilt, Forklifts and Investors) to streamline content publishing and deliver a single unified experience
  • Personalization, email and marketing automation
  • First independent dealer to integrate with John Deere’s web services to synchronize and maintain up to date information for over 1000 products
  • API integration with MachineFinder to synchronize 1000s of used equipment

My Store: Used to customize the experience by highlighting new equipment, used equipment and promotions specific to the divisions and the customer’s store. Personalized contacts are presented across site based on the customer’s store and all contact forms route leads to the appropriate departments within the customer’s selected store.

Robust search and filtering for used and in stock inventory

  • Promotions: ability to publish promotions at the individual dealership level as well as promote across dealerships and divisions
  • Custom integration with Kijiji to automate used equipment for inclusion on their site
  • API integration with Breezy HR to search job opportunities across all divisions


  • Kentico Site of the Year Award – Migration
  • Marcom Gold Award – Business to Business
  • W3 Design Silver Award – Construction